061 - HEALTH EMERGENCY SERVICE
The Andalusian Health Emergency Service redesign is one of the most exhaustive projects on rebranding imaginable. This service requires branding on uniforms, ambulances, helicopters, buildings, stationary, triage tends and many other applications. All that in the largest and most spread out region of Spain, offering the services in 8 cities and another dozen of rural areas covered by ambulances or helicopters. The work was done to position the brand of this new services at that time in the mind of 8 million inhabitants.
IAVANTE
Brand developing
I was lucky to be part of the IAVANTE's initial phase as Director of Marketing and Communication. That position gave me the opportunity to participate as Art Director in the creation and development of the first brand. It was challenging since the identity we created needed to coexist with a standardized brand for all organizations under the Regional Government umbrella.